First of all, let’s explain what it doesn’t mean. It is not a guarantee that the product is 100% GMO free. The reason for this is that our program is process-based, using a set of best practices to avoid contamination. We do require testing of all ingredients (everything being grown in GMO form in North America), but we don’t require testing of every single finished product. Instead, testing can be done at any one of a number of places in the production chain, for example right after harvest. Following the test, which must indicate that the ingredient is below 0.9% GMO (in alignment with laws in the European Union), we require rigorous traceability and segregation practices to be followed in order to ensure that the tested ingredients are what get used in the product.
So in short, what our seal means is that a product has been produced according to rigorous best practices for GMO avoidance, including testing of risk ingredients.
Companies enrolled in the Non-GMO Project are serious about keeping GMOs out, and work hard to do so. The Non-GMO Project is the only organization offering independent verification of testing and GMO controls for products in the U.S. and Canada.
Buying products that are enrolled and verified in the Project is a great way to support the sustained availability of non-GMO choices in North America.